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Miriam O’Callaghan highlights devastating effect of brain injury

Better community rehabilitation services called for during Brain Awareness Week

Better community rehabilitation services, including dedicated neuro-rehabilitation beds and specialist community supports, have been called for – as Brain Awareness Week kicks off today.

To help improve services, ‘Bake for Brain Injury’ events will be taking place across the country this week and ABI Ireland CEO Barbara O’Connell called on the nation’s bakers and cake eaters to join forces.

“To raise some dough for people with brain injury, simply bake for your friends, or work colleagues, or school friends, and ask them to donate for their cake. People can visit, or donate €2 by texting BUN to 50300.”

The campaign is being endorsed by Broadcaster Miriam O’Callaghan who called on people across Ireland to join her in making and sampling some tasty bites to support much needed services.

“It is very important to raise awareness of an injury that could happen any of us at any time. Brain injury is devastating, but the right neuro-rehabilitation can dramatically improve lives. We see this through what ABI Ireland provides in all parts of the country.

“We need to ensure these services can continue to be provided for anyone who needs it, and also further developed to meet growing demand into the future,” she said.

ABI Ireland provides community-based neuro-rehabilitation services and advocates for the 13,000 people who acquire a brain injury every year.

To improve services for people affected by acquired brain injury Ms. O’Connell called for dedicated regional neuro-rehabilitation services, together with specialist community supports, so that people can transition in a timely manner to proper care in the community.

“Only a very small minority of people with a brain injury receive rehabilitation – mainly through ABI Ireland. Most either enter a nursing home which is not equipped to meet their needs, or are cared for at home by families who have no expertise, information or support.”

The campaign can be followed on Twitter using #bakebreak.

Further Information
Ronan Cavanagh (086) 317 9731.